I regret for not posting anything on the blog lately. But , I got some useful information for all of you. A video which is an excerpt from a News channel where Kurkure has come openly to say Kurkure is a totally safe snack for consumption and that Kurkure does not contain plastic.
Watch the video here:
I hope after watching this video, people would stop believing on the rumor about Kurkure containing plastic.
Do share your views about the video here.
This kurkure plastic burning rumor has been going on for quite a while now but it is completely untrue.
The reason it burns like plastic because it contains carbohydrate in the form of corn starch and 30% oil, which causes Kurkure to burn.
For that matter try burning any kind of namkeens or gol gappas, the result would be the same. The information shared here is, therefore, totally baseless. AIIMS (All India Institute of Medical Science) has also issued a letter saying that they have not issued any such chain mails. For info, visit http://bit.ly/Kurkure-FAQ.
Now, pepsiCo will take strict legal action against unscrupulous elements spreading these rumours and has also issued a public notice in this regard. Please visit http://kurkure.co.in/CautionNotice.pd
Enjoy Kurkure and Do not Spread Rumors!
Caution Notice issued against spreading rumors of kurkure contains plastic.
Please read and spread the notice.
CAUTION NOTICE – AGAINST SPREADING RUMORS
PLEASE BE INFORMED that recently we have come across several instances where SMS, electronic mail and electronic mail messages have been generated / circulated with malicious and defamatory contents relating to the safety of Kurkure.
We wish to inform all consumers and customers that there is no truth in any of these messages that you may have received or might receive.
We wish to assure all our consumers and customers that Kurkure is:
•Made using high quality ingredients like rice, corn, besan, salt , vegetable oil & spices which are compliant with the applicable regulations in the country
All information regarding the ingredients used in our kurkure is clearly set out in the labels of the products. All our products are manufactured in our state of the art manufacturing facilities which are certified by national and international institutions.
Please be informed that the communication and proliferation of any capricious, malicious and defamatory messages either by SMS, electronic mail and electronic mail messages or any other electronic form is a punishable offence under the Information Technology Act and Indian Penal code
The offender is also liable to be proceeded against for payment of damages for causing loss of reputation and demeaning or brand equity and consequent business loss
In case you receive any such malicious and defamatory message either through any SMS, electronic mail, electronic mail message or otherwise or you have any queries , concerns or clarifications in relation to our products, please call us at our Helpline no 1800224020 or email us at firstname.lastname@example.org
I have found an interesting Kurkure recipe for you guys. Read it through and let me know what do ya’ll think of it?
The name of the recipe is Kurkure Footlong Recipe.
1 Footlong Bun
Kurkure Masti Squares
1-2 Finely Chopped Onions
1 Finely Chopped Capsicum
1-2 Finely Chopped Tomatoes
1 Vinegar Soaked Cucumber
Ketchup of your choice
1. Apply Mayonnaise on a Footlong bun.
2. Add finely chopped onions, capsicum, tomatoes & vinegar soaked cucumber.
3. Add salt & pepper to taste.
4. Top it with MASTI SQUARES
5. Add melted cheese.
6. Design it with Ketchup and Mustard Sauce.
Recipe Source: Kurkure website
Do try this Kurkure recipe and let me know, whether you liked it or not?
Do share any other Kurkure recipe that is your favourite and I shall post it on this blog. Till then, happy munching Kurkure!
Kurkure is one of the most famous snack brands in India. People of all ages enjoy this snack as a combo (right from chai to fried rice) or as a snack itself. Brand Kurkure has always been known for its sumptuous flavours and innovative ads. The credit of which goes to the Kurkure brand team. However, Kurkure did have a dark phase where there were rumours about Kurkure containing plastic. Rumours are always rumours and they are never true. Like it is with Kurkure, the Kurkure plastic talks are just baseless. People spreading Kurkure plastic rumours do not understand that Kurkure is a fried extruded product which contains a high amount of oil. Any product which has that level of Oil or fat will burn e.g. Namkeens, Fried Papad, Matri, Khakra etc will also burn as such products have very low water in them which is as low as 2% or even less. These are all dry products with oil which makes it good for burning.
That’s all about the Kurkure plastic talk, let’s just talk about the Kurkure snack now which is available in a variety of regional as well as contemporary flavours that are loved by both young and the old. My sister and granny both just love this snack. The former enjoys it with her lunch while the latter enjoys it with tea. All in all, we just love this snack in our family.
Juhi Chawla had been the brand ambassador for Kurkure since many years now. We loved her style, her quirkiness, her attitude in all the Kurkure ads. But she has now given way to the new Kurkure family. Sadly, she is not a part of this family now, so no more Juhi in Kurkure ads. The new Kurkure family is a family of 6 members who will represent their love for the product.
Following are the names of the new Kurkure family members and their real names:
1. Social Butterfly – Played by Farida Jalal
2. Chupa Rustam – Played by Boman Irani
3. Perfect Bhabhi – Played by South Actress Ramya Krishnan
4. Bollywood Banker – Played by Kunal Kapoor
5. Bahu Remix – Played by Parineeti Chopra
6. Bhukkad – Played by Shivansh
The names of the new Kurkure family members are really interesting and so are their intro ads. I wanted to share this post with my readers from a while now but just couldn’t spare myself some time for the blog.
Following are the intro ads for the new family members, which one did you like the most:
How Do you Eat Kurkure? You must be thinking, what am I talking about here. No need to scratch your brains on it. I’ll tell you what I am talking about.
Kurkure snack has been available in the Indian market, since 1999. This tedhe snack has won a million hearts both the young and the old. I guess many of you, love snacking on Kurkure while watching TV, journeying, etc. Whatever the reason may be, Kurkure remains one of the most delectable snacks of all time.
There are different varieties of Kurkure snack available today, right from the Kurkure Masala Munch to the new Kurkure Ingredients of India (available in 3 different Dal flavours). But, the most interesting part about Kurkure is…can you guess? This probably answers my question, ‘How Do You Eat Kurkure?’.
The most interesting part about Kurkure is that Kurkure is one snack which you can enjoy directly from the packet in which it is packed or you can use Kurkure as one of the ingredient to make another innovative snack of your own. How cool is that? I have shared some interesting Kurkure recipes right here on my blog, too. You can check it out here: Kurkure Recipes.
So I asked some of my friends, how do they eat Kurkure. And I got the following answers:
1. Kurkure with Chai (Tea)
2. Kurkure with Ketchup
3. Kurkure and Nachos
4. Kurkure and Egg Fried Rice
5. Kurkure and Dahi
6. Kurkure with Mango Slice
7. Kurkure and Green Tea
Some are really very odd combinations, but, some are interesting though. Definitely worth a try, atleast once. I personally prefer Kurkure Masala Munch with Mango Slice. It tastes just awesome, believe me. You will love the combination, if you are a mango lover.
So tell me, ‘How Do you Eat Kurkure’? As a snack or as an innovative snack of your own. Would love to hear from you!
This time around Kurkure has come out with an interesting contest on Facebook. It is the ‘Ingredients of India’ contest.
Now, talking about the latest Kurkure contest. In this contest, all you have to do is guess the ingredients in Kurkure and win exciting prizes. Sounds interesting na!
The contest closes on 31st August, 2011.
Got some interesting piece of information to share with all you Kurkure lovers. If you love the different Kurkure flavours (or variants) that are currently available in the market, then read it through for what’s coming.
Kurkure, India’s popular and fun loving family Namkeen brand from PepsiCo India has always taken pride in the fact that it’s made from trusted ingredients found in Indian kitchens.
And now in a first, Kurkure has launched 3 new products under the “Ingredients of India” range made with a special ingredient found in every home, Dal ! Of course, Kurkure has given its signature twist to all 3 products. Using a combination of popular dals & locally relevant flavours from various regions of India, Kurkure has come out with 3 exciting variants – Mumbai Chatpata Usal, Bengali Jhaal & South Spice Mix.
The three variants were launched today by popular bollywood star and Kurkure brand ambassador, Juhi Chawla. “Kurkure has always been a snack that I have enjoyed eating and being associated with since 2004 as it’s a fun snack brand par excellence that has delighted consumers by focusing on quality & keeping up with changing needs. These three new variants made with different dals are another example of relevant innovation people have come to expect from Kurkure” said Juhi Chawla.
On the occasion Nalin Sood, EVP Marketing – Foods, PepsiCo India, said “Kurkure always been at the forefront of innovation in the snacks category by bringing locally relevant, great tasting & quality products to Indian consumers. We are confident that consumers will enjoy these 3 products made using dals. It will be our endeavor to continue to come up with exciting innovations that continue to delight consumers.”
The three new ingredient based Kurkure will be available in retail outlets available across the country in packs of 23g for Rs 5 (inclusive of all taxes), 50 g for Rs 10(inclusive of all taxes), 120g for Rs. 20(inclusive of all taxes). The launch of the three new variants will be aggressively promoted through a 360 degree marketing campaign .
Do let me know, which of the 3 new flavours that you liked the most?