Video – Kurkure is Safe, Kurkure Does not Contain Plastic

Hi Everybody,

I regret for not posting anything on the blog lately. But , I got some useful information for all of you. A video which is an excerpt from a News channel where Kurkure has come openly to say Kurkure is a totally safe snack for consumption and that Kurkure does not contain plastic.

Watch the video here:

I hope after watching this video, people would stop believing on the rumor about Kurkure containing plastic.

Do share your views about the video here.

Kurkure South Special – Don’t Say No to Kurkure

Kurkure has launched a new, delicious localized flavor known as “South Special” in South India.

Kurkure Healthy Snack

I shall provide you with more information about the new Kurkure variant here that has been launched in South India.

Kurkure, one of India’s most loved snack food brands has brought a new, regional flavour to the South market and offers another reason for consumers to snack smart while retaining the delightful taste of authentic South Indian spices!

Called ‘South Special’, this new flavour has been created, using special spices with a dash of curry leaves designed to tingle the taste buds of consumers in South India.

Made using rice, corn and gram blended with a variety of flavors, consumers can now SnackSmart™ and enjoy the great taste of Kurkure products, cooked in healthier rice bran oil with 40% less saturated fats, zero trans fats and no added msg. All these value additions increase the ratio of the good fats and reduce the saturated fat by 40%.

The new flavour derives itself from spices that put Indian food on a pedestal and as the name suggests, it celebrates the local cuisine & taste of the region! For Kurkure lovers, their very own tedha shaped snack will offer them a wider variety to choose from!

So people, do not say no to Kurkure but rather eat Kurkure, the tasty Indian namkeen snack.

Not Harmful Kurkure Snack in Kolkata

Kurkure had launched a new, delicious localized flavor with
‘East Parar Tok Jhal’ in Kolkata this April. This Kurkure snack is not harmful to health as it is made from rice, corn and special spices.

Since the snack was launched in Kolkata, I did not have the opportunity to taste. Did any of you taste it then do share your experience on the same? All of you must be thinking how on earth did I know about the flavour that was introduced in Kolkata. I have a very dear friend Nishi Bannerjee residing in the eastern part of the country, came to know about it from her.

She said that the new Kurkure ‘East Parar Tok Jhal’ flavour brings with it a tangy taste of mustard and a mouth watering mix of spices.

Made using rice, corn and gram blended with a variety of flavors, consumers can now SnackSmart™ and enjoy the great taste of Kurkure products, cooked in healthier rice bran oil with 40% less saturated fats, zero trans fats and no added msg. All these value additions increase the ratio of the good fats and reduce the saturated fat by 40%.

The new flavour derives itself from spices that put Indian food on a pedestal and as the name suggests, it celebrates the local cuisine & taste of the region! For Kurkure lovers, their very own tedha shaped snack will offer them a wider variety to choose from!

How cool is that, so people Kurkure is not harmful but rather a tasty snack with mouth-lickering flavours.

Kurkure Snack Flavour – Kurkure Mumbai Chatpata

Hey Everybody,

There is some cool information for all the Kurkure lovers. Kurkure has come up with a new Kurkure variant and that is the Kurkure Mumbai Chatpata. It has been launched in the West India market. The new Kurkure variant feels close to your heart if you are a Mumbaikar.

Mumbai is a great place to be and with Kurkure’s new flavour dedicated to Mumbai. I decided why not try the new Kurkure Mumbai Chatpata flavour. In the new Kurkure variant, the fried rice and corn sticks are flavoured with mild spices, pepper, chillies and a dash of fennel.

We use all these ingredients in our daily kitchen, therefore the New Kurkure variant is completely safe for consumption and has no harmful effects on the body. Kurkure is a safe snack and so Kurkure is not dangerous.

Could not get the picture of the new Kurkure packet. If anyone does, please share it here? Till then, even I will find one.

No Plastic in Kurkure’s Green Chutney Rajasthani Flavor Snack

Have you ever tasted the green chutney Rajasthani style? This post is on the Kurkure Green Chutney Rajasthani Style. As the name suggests, it is a true Rajasthani flavor packed in a snack packet.

Before continuing this post further, I tasted it again so I can give you a true review of the packet. Believe me, every Kurkure snack stick in the packet tastes like heaven. It is utterly delicious, I had the entire snack packet all myself. The green chutney flavor in Kurkure snack is what distinguishes it and it is just awesome.

Kurkure is made from edible ingredients including rice meal, corn meal, gram meal, salt, edible oils and seasonings. But there is no plastic in Kurkure.

You must be wondering why have I given a title like “No Plastic in Kurkure’s Green Chutney Rajasthani Style”, to make it very clear in the beginning of the post itself that there is no plastic in Kurkure. So you can enjoy munching Kurkure Green Chutney Rajasthni Style to the fullest and not believe in the recent Kurkure rumor that it contained plastic.

Also, have you ever tried any recipe with the Kurkure Green Chutney Rajasthani Style, I didn’t get a chance as I was busy eating the snack. But in case any of you have tried it, do share it here? I will share my recipe soon after I try it as well?

Kurkure Masala Munch – Kurkure Tea-Time Snack

Hi Everybody,

I finally am writing about the different Kurkure flavors. We will start with the Original flavor and that is Kurkure Masala Munch.

As the name suggests, it is a masala flavor. Every bite of it is filled with a mixture of rich masala that makes you go gaga over this delicious tea-time snack.

Lately, there have been rumors doing some rounds that there is plastic in Kurkure. In reality, all this is just wrong. Yesterday, my husband came back from work and I was in the kitchen preparing tea and some snacks for him. What do I see when I come out of the kitchen? He is munching Kurkure at the comfort of a sofa. And I was happy to see that he did not believe in the recent Kurkure rumour.

But, I don’t understand how can people believe in rumors that have no authoritative base. The truth is there is no plastic in Kurkure and that Kurkure is not harmful to health.

You must be thinking why am I always stressing about the fact that there is no plastic in Kurkure. I have a reason for the same. Everyday, I see a number of visitors on my blog landing through keywords like “plastic in kurkure”, “kurkure plastic”, etc. This clearly means that there are people who still believe that there is plastic in Kurkure, which is not true.

Kurkure is made from edible ingredients including rice meal, corn meal, gram meal, salt, edible oils, etc. All these ingredients are used by us in our daily kitchen. For sure, I do make use of such ingredients while cooking and so do you.  (To know more about the ingredients used in Kurkure, check this post Kurkure Ingredients.) Then why believe in such rumors. Rather enjoy Kurkure, it is one of the most famous evening snack in India.

Coming back to our Kurkure Masala Munch flavor, you can try different recipes with your Kurkure Masala Munch.

Sharing one with you all here:
1. Apply Mayo on a Footlong Bun.

2. Add finely chopped onions, capsicum, tomatoes & vinegar soaked cucumber, salt & paper to taste.

3. Top it with Kurkure Masala Munch.

4. Add melted cheese.

5. Design it with ketchup and mustard sauce.
(Taken from http://www.spicesofindia.co.uk)

You have any interesting recipe for Kurkure Masala Munch, do not forget to share it with us. We would definitely love to try out your recipe.

Different Flavors – Kurkure, the Healthy Evening Snack

The other day, I had been to a bakery as it was a Sunday to buy some bread. And I was amazed the way, the bakery-wala had displayed products at the entrance of the shop.

At the entrance, he had hanged all kinds namkeen snack right Lays to Kurkure. What caught my instant attention was the Kurkure displays. There were so many mouth-watering varieties that believe me I couldn’t help buying 2-3 packets.

Let me list down the different flavors for now:
1. Kurkure Masala Munch

2. Kurkure Naughty Tomatoes

3. Kurkure Chilli Chatka

4. Kurkure Green Chutney Rajasthani Style

5. Kurkure Hyderabadi Hungama

6. Kurkure Desi Beats Dildaar Masala (Latest Flavor)

7. Kurkure Desi Beats Deewana Tamatar

I am sure most of you after reading these chatpata names have their mouth-watering already.:)

I shall discuss about each of these flavors later individually. Till then, enjoy eating your namkeen and crunchy snack, Kurkure.

Kurkure Desi Beats – The Tea-time Health Snack

Kurkure is a new age Namkeen snack. Kurkure is a healthy snack manufactured by the Pepsico India Holdings (P) Limited’s FritoLay division. The new Kurkure Desi Beats is out in the market and you must have known by now who is endorsing the new Kurkure Desi Beats.
For the ones, who still don’t know about it. Any guesses?

No. It is none other than the sexy Kareena Kapoor. She is endorsing Kurkure, the health snack and the advertisement in which she is starring for the same is very outrageous. The sexy dance moves is really to look forward to.

All the Kurkure snack products are manufactured using healthy edible ingredients that we use in our daily kitchen. These ingredients include Rice meal, Corn meal, Gram Meal, Edible oil, Seasonings, Salt, Spices and Condiments and Flavours.

Also, do check out the new Kurkure website at http://kurkure.co.in.

I visited the website and believe me it is really cool. The jokes, the recipes shared on the site are just awesome.

Before I end this post here, i wanted to ask all my readers whether they have tasted the all-new Kurkure Desi Beats. If yes, then do share your opinions on the same here.

Don’t Say You Don’t Eat Kurkure – Take the Quiz

Are you a Kurkure lover? Do you enjoy munching Kurkure at the comfort of the sofa at your home? Does it tempt you to buy a packet of Kurkure, when you are in a grocery store? If you answered yes to any of these questions, then you should take the quiz here. If you have read my previous posts then it would be a slice of cake to answer the questions here.

The main aim of this quiz is to know how much do we actually know of the product that we consume almost on a regular basis. The inspiration of this quiz comes from the recent rumor claiming that Kurkure contains plastic. It is a different thing that the rumor contending that Kurkure contains plastic is totally baseless. But since we did not know much about the product, most of us believed in the rumor so much so that people actually bought Kurkure to burn Kurkure to see plastic melting.

I think I did a lot of blah-blah here. Lets start with the quiz now.
1. Kurkure contains edible ingredients including:
a. rice meal
b. corn meal
c. gram meal
d. all the above

2. The recent rumor that Kurkure contains plastic or there is plastic in Kurkure, is it
a. True
b. Gimmick
c. No idea

3. How safe is the process of extrusion used in the manufacture of Kurkure?
a. Safest process
b. Unsafe process
c. No idea

4. Kurkure is manufactured in automated plants in three locations in India. Which are the 3 locations?
a. Channo (Punjab)
b. Kolkata
c. Pune
d. Mumbai

5. Kurkure is one of the healthy and safest snack available. It is cooked in Rice Bran Oil. What is the significance of the Rice Bran Oil?
a. Naturally high in good fats (MUFA and PUFA)
b. Low in saturated fats
c. Cooking in Rice Bran Oil reduces saturated fat by 40%
d. All the above

Come on people take the quiz and test your knowledge about Kurkure. After solving this quiz, I know none of you will go home and burn Kurkure to check if there is plastic melting.

Kurkure Does Not Contain Plastics – Kurkure Facts FAQs

Q) What parameters/protocols is followed for the safe manufacturing of Kurkure?

A) A very stringent process and a strict quality control is observed while manufacturing each and every pack of Kurkure. Each and every raw material that is received in the Kurkure factory like Rice Meal, Corn Meal and Gram meal is thoroughly checked for all quality parameters. Incase of any ingredient that does not meet its stringent internal quality parameters or those prescribed in the regulations, are rejected.

Q) What are the ingredients used in Kurkure?

A) Kurkure is made of Rice meal, Corn meal, Gram Meal, Edible oil, Seasonings, Salt, Spices and Condiments and Flavours. All these ingredients are such that they are used daily in all households today for preparation of various edible items.

Q) Is Kurkure a safe snacking option?

A) Kurkure is not only the safest product but is also a healthier snack. Kurkure is not harmful to health. The product is made with Rice bran oil which is one of the healthier oils because it is naturally high in the good fats (MUFA and PUFA) and low in saturated fats. By cooking Frito Lay range of products in RICE BRAN oil, the saturated fat has been reduced by 40%. Saturates are the ones to watch out for, because too much saturated fat can contribute to increased blood cholesterol levels.

Q) Is the recent allegations regarding Kurkure containing plastics true?

A) These discussions which say “Kurkure contains plastic” are completely baseless and false and there is no merit in any of the contentions you have seen in the “chain mail”. Kurkure is a new age Namkeen and contains Rice meal, Corn meal, Gram Meal, Edible oil, Seasonings, Salt, Spices and Condiments and Flavours (some or all in variants of Kurkure). All the raw materials used in Kurkure comply with the Prevention of Food Adulteration Act and Rules that govern the manufacture, distribution and sale of Kurkure. All ingredients are such that are used daily in all households today for preparation of various edible items. ]

Q) Is it true that Kurkure burns due to the high percentage of corn starch in it?

A) No, there is no truth in the statement that if you burn Kurkure then Kurkure burns due to the high percentage of corn starch in it. The process of making Kurkure involves blending of the raw materials to deliver homogenous mix, addition of water for further processing, extrusion of the mix, frying to develop taste and texture and then application of consumer loveable flavour. The product is then packed into the best packaging laminate to ensure delivery of acceptable quality Kurkure to consumers. The extrusion process used in the manufacture of Kurkure is also one of the safest processes which are now being used for making baby foods.