Kurkure Facts

Hi Everybody,

I regret for not posting anything on the blog lately. But , I got some useful information for all of you. A video which is an excerpt from a News channel where Kurkure has come openly to say Kurkure is a totally safe snack for consumption and that Kurkure does not contain plastic.

Watch the video here:

I hope after watching this video, people would stop believing on the rumor about Kurkure containing plastic.

Do share your views about the video here.

Are you a Kurkure lover? Do you enjoy munching Kurkure at the comfort of the sofa at your home? Does it tempt you to buy a packet of Kurkure, when you are in a grocery store? If you answered yes to any of these questions, then you should take the quiz here. If you have read my previous posts then it would be a slice of cake to answer the questions here.

The main aim of this quiz is to know how much do we actually know of the product that we consume almost on a regular basis. The inspiration of this quiz comes from the recent rumor claiming that Kurkure contains plastic. It is a different thing that the rumor contending that Kurkure contains plastic is totally baseless. But since we did not know much about the product, most of us believed in the rumor so much so that people actually bought Kurkure to burn Kurkure to see plastic melting.

I think I did a lot of blah-blah here. Lets start with the quiz now.
1. Kurkure contains edible ingredients including:
a. rice meal
b. corn meal
c. gram meal
d. all the above

2. The recent rumor that Kurkure contains plastic or there is plastic in Kurkure, is it
a. True
b. Gimmick
c. No idea

3. How safe is the process of extrusion used in the manufacture of Kurkure?
a. Safest process
b. Unsafe process
c. No idea

4. Kurkure is manufactured in automated plants in three locations in India. Which are the 3 locations?
a. Channo (Punjab)
b. Kolkata
c. Pune
d. Mumbai

5. Kurkure is one of the healthy and safest snack available. It is cooked in Rice Bran Oil. What is the significance of the Rice Bran Oil?
a. Naturally high in good fats (MUFA and PUFA)
b. Low in saturated fats
c. Cooking in Rice Bran Oil reduces saturated fat by 40%
d. All the above

Come on people take the quiz and test your knowledge about Kurkure. After solving this quiz, I know none of you will go home and burn Kurkure to check if there is plastic melting.

Q) What parameters/protocols is followed for the safe manufacturing of Kurkure?

A) A very stringent process and a strict quality control is observed while manufacturing each and every pack of Kurkure. Each and every raw material that is received in the Kurkure factory like Rice Meal, Corn Meal and Gram meal is thoroughly checked for all quality parameters. Incase of any ingredient that does not meet its stringent internal quality parameters or those prescribed in the regulations, are rejected.

Q) What are the ingredients used in Kurkure?

A) Kurkure is made of Rice meal, Corn meal, Gram Meal, Edible oil, Seasonings, Salt, Spices and Condiments and Flavours. All these ingredients are such that they are used daily in all households today for preparation of various edible items.

Q) Is Kurkure a safe snacking option?

A) Kurkure is not only the safest product but is also a healthier snack. Kurkure is not harmful to health. The product is made with Rice bran oil which is one of the healthier oils because it is naturally high in the good fats (MUFA and PUFA) and low in saturated fats. By cooking Frito Lay range of products in RICE BRAN oil, the saturated fat has been reduced by 40%. Saturates are the ones to watch out for, because too much saturated fat can contribute to increased blood cholesterol levels.

Q) Is the recent allegations regarding Kurkure containing plastics true?

A) These discussions which say “Kurkure contains plastic” are completely baseless and false and there is no merit in any of the contentions you have seen in the “chain mail”. Kurkure is a new age Namkeen and contains Rice meal, Corn meal, Gram Meal, Edible oil, Seasonings, Salt, Spices and Condiments and Flavours (some or all in variants of Kurkure). All the raw materials used in Kurkure comply with the Prevention of Food Adulteration Act and Rules that govern the manufacture, distribution and sale of Kurkure. All ingredients are such that are used daily in all households today for preparation of various edible items. ]

Q) Is it true that Kurkure burns due to the high percentage of corn starch in it?

A) No, there is no truth in the statement that if you burn Kurkure then Kurkure burns due to the high percentage of corn starch in it. The process of making Kurkure involves blending of the raw materials to deliver homogenous mix, addition of water for further processing, extrusion of the mix, frying to develop taste and texture and then application of consumer loveable flavour. The product is then packed into the best packaging laminate to ensure delivery of acceptable quality Kurkure to consumers. The extrusion process used in the manufacture of Kurkure is also one of the safest processes which are now being used for making baby foods.

After reading this post, you would definitely would know whether Kurkure is good for health or whether Kurkure is bad for health.

In my previous post , I have already discussed about the ingredients in Kurkure, which clearly indicated that there is no plastic in kurkure. Today, I shall talk about the process as to how Kurkure is manufactured using a safe and hygienic process.

Kurkure is manufactured in automated plants in three different locations in India mainly Channo (Punjab), Kolkata and Pune. All these 3 locations are audited and certified by various external agencies for its safety and safe manufacture process including the HACCP (Hazard Analysis and Critical Control Point) certification given by TQCSI (Australia), which confirms that products at our plants are manufactured in Food safety environment. These automated plants are ISO 14000 certified which means that the process involved in manufacturing Kurkure in these locations are totally safe and is in co-ordination with environmental safety. Kurkure plants are also certifed by the OHSAS 18001-(Occupational Health and Safety Assessment Series)- (USA) for the safety that is maintained at the product, process, environment and people level.

After the knowing about the plants where Kurkure is manufactured, we shall now know how Kurkure is actually produced. The process of manufacturing Kurkure involves blending of the raw material to deliver a homogenous mix. The raw materials used in this blending process is carefully scrutinized for its quality and if any of the raw materials does not meet the quality guidelines, it is not used in the process. There is not a single sign of plastic in this homogenous mix as it is made of edible ingredients (read my previous post for details regrading the “Kurkure Ingredients – Kurkure is a Healthy Snack”). Water is added further to this homogenous mix and then the extrusion of the mix. The mix is then fried to develop taste and texture and then application of consumer lovable flavor. The product obtained through the process is then packed in to the best packaging laminate to ensure delivery of quality Kurkure snack to the end consumer.

The post clearly reads out that the latest gimmick about Kurkure containing plastic is only wrong. The product is manufactured in a process so safe that the same process is used in the manufacture of baby foods.

To end with, my advice to all my readers is only this, Kurkure is good for health and the claims recently being made about its safety on humans, is only wrong. So people, enjoy munching your Kurkure as you did before!

Kurkure is a New Age Namkeen. You can have Kurkure either directly or you can add additional ingredients including onions, tomato, pinch of lemon juice, etc to make it more tastier. These additional ingredients are easily available at home.

To talk about the actual ingredients that makes up Kurkure. To start with I would like to clear a doubt that most of the readers on this blog maybe having and that is there is “no plastic in Kurkure“. Kurkure is made of edible ingredients including rice meal, corn meal, gram meal, edible oil, seasoning, salt, spices and condiments and flavours. All these ingredients that I have mentioned here are also used by us in our day-to-day household cooking purposes as they are edible items used in every household kitchen.

The edible oil that is used for preparing Kurkure is the Rice Bran Oil. Rice Bran Oil is one of the healthier oils because it is naturally high in the good fats (MUFA and PUFA) and low in saturated fats. By cooking Kurkure in Rice Bran oil, the saturated fat gets reduced to up to 40%. This is one of the important points to note for as saturates are the ones to watch out for, as too much consumption of saturated fats can lead to increase in the blood cholesterol levels.

To sum up with, I would like to say that Kurkure is one of the safest and one of the healthiest snack that I have known and it is surely good for health.

I am not with junk food much. But when it comes to Kurkure, it is different. There have been rumors all around these days regarding Kurkure. The rumor has gone to such an extent that people are telling their friends that “kurkure contains plastic“, “say no to kurkure“, “plastic in kurkure“, “kurkure harmful to health” some are even saying “don’t eat kurkure“. Is it really a reality or a marketing gimmick?

The truth is totally different from what is being pictured. Kurkure does not contain plastic. Yeah, you read it right, there is no plastic in Kurkure. You must be thinking, how can I say that so confidently. I have come across this fact through a genuine source on the web. Visit this link for details: http://fritolayindia.blogspot.com/2008/08/message-from-gautham-mukkavilli.html.

Let me tell you my friends, if Kurkure really contained plastic then people would have quited it long back. Sending unnecessary mails without any relevant proof is so bad. As for the link I have provided above, it clearly states that Kurkure complies with the Prevention of Food Adulteration Act and Rules that govern the manufacture, distribution and sale of Kurkure.

So next time, you visit a grocery shop and see that packet of Kurkure, don’t worry at all. Grab hold of it. Happy Munching!