Kurkure snack has been available in the Indian market, since 1999. This tedhe snack has won a million hearts both the young and the old. I guess many of you, love snacking on Kurkure while watching TV, journeying, etc. Whatever the reason may be, Kurkure remains one of the most delectable snacks of all time.

Kurkure Masala Munch

There are different varieties of Kurkure snack available today, right from the Kurkure Masala Munch to the new Kurkure Ingredients of India (available in 3 different Dal flavours). But, the most interesting part about Kurkure is…can you guess? This probably answers my question, ‘How Do You Eat Kurkure?’.

The most interesting part about Kurkure is that Kurkure is one snack which you can enjoy directly from the packet in which it is packed or you can use Kurkure as one of the ingredient to make another innovative snack of your own. How cool is that? I have shared some interesting Kurkure recipes right here on my blog, too. You can check it out here: Kurkure Recipes.

So I asked some of my friends, how do they eat Kurkure. And I got the following answers:
1. Kurkure with Chai (Tea)
2. Kurkure with Ketchup
3. Kurkure and Nachos
4. Kurkure and Egg Fried Rice
5. Kurkure and Dahi
6. Kurkure with Mango Slice
7. Kurkure and Green Tea

Some are really very odd combinations, but, some are interesting though. Definitely worth a try, atleast once. I personally prefer Kurkure Masala Munch with Mango Slice. It tastes just awesome, believe me. You will love the combination, if you are a mango lover.

So tell me, ‘How Do you Eat Kurkure’? As a snack or as an innovative snack of your own. Would love to hear from you!

This time around Kurkure has come out with an interesting contest on Facebook. It is the ‘Ingredients of India’ contest.

Now, talking about the latest Kurkure contest. In this contest, all you have to do is guess the ingredients in Kurkure and win exciting prizes. Sounds interesting na!

The contest closes on 31st August, 2011.

Got some interesting piece of information to share with all you Kurkure lovers. If you love the different Kurkure flavours (or variants) that are currently available in the market, then read it through for what’s coming.

Kurkure, India’s popular and fun loving family Namkeen brand from PepsiCo India has always taken pride in the fact that it’s made from trusted ingredients found in Indian kitchens.

And now in a first, Kurkure has launched 3 new products under the “Ingredients of India” range made with a special ingredient found in every home, Dal ! Of course, Kurkure has given its signature twist to all 3 products. Using a combination of popular dals & locally relevant flavours from various regions of India, Kurkure has come out with 3 exciting variants – Mumbai Chatpata Usal, Bengali Jhaal & South Spice Mix.

Kurkure Ingredients of India

The three variants were launched today by popular bollywood star and Kurkure brand ambassador, Juhi Chawla. “Kurkure has always been a snack that I have enjoyed eating and being associated with since 2004 as it’s a fun snack brand par excellence that has delighted consumers by focusing on quality & keeping up with changing needs. These three new variants made with different dals are another example of relevant innovation people have come to expect from Kurkure” said Juhi Chawla.

On the occasion Nalin Sood, EVP Marketing – Foods, PepsiCo India, said “Kurkure always been at the forefront of innovation in the snacks category by bringing locally relevant, great tasting & quality products to Indian consumers. We are confident that consumers will enjoy these 3 products made using dals. It will be our endeavor to continue to come up with exciting innovations that continue to delight consumers.”

The three new ingredient based Kurkure will be available in retail outlets available across the country in packs of 23g for Rs 5 (inclusive of all taxes), 50 g for Rs 10(inclusive of all taxes), 120g for Rs. 20(inclusive of all taxes). The launch of the three new variants will be aggressively promoted through a 360 degree marketing campaign .

Do let me know, which of the 3 new flavours that you liked the most?

Our days begin with the mobile alarm waking us up in the morning, so on and so forth. We have virtually become slaves of technology. All said and done, technology does have a positive side. It helps us to keep ourselves updated as to what is happening in the world, catch up with our friends online everyday, etc. Not only that, it is now easier to keep a track of our favorite brands with the help of Facebook, Twitter, Youtube, etc.

If you a Kurkure fan, then here is your chance to keep yourself updated with the latest Kurkure ads, Kurkure flavours in the market, etc. You name it and you get it!

For the latest updates on your favourite Kurkure snack, visit the following links:
1. Kurkure on Twitter – For the latest updates on Kurkure, etc.

2. Kurkure on Facebook – For the upcoming Kurkure contests, etc

3. Kurkure on Youtube – For the latest Kurkure ads, contest videos, etc.

Stay connected and be updated!

I have a piece of information to share with all my readers on the blog. AIIMS (i.e. The ALL INDIA INSTITUTE of MEDICAL SCIENCES) has issued a letter that the Kurkure plastic lies or the ‘kurkure contains plastic’ rumour that has been making rounds online are nothing, but baseless rumours. A Doctor at AIIMS has clearly stated that he has not issued any note which states that, “Don’t eat Kurkure because it contains plastic. If you don’t believe burn Kurkure, and you can see plastic melting.”

I believe many of you must have received such spam forwarded chain mails and most of you must have believed it to be true as well. But, after a letter from AIIMS; you need not believe in such rumours. It means Kurkure is a completely safe snack for consumption.

You can check out the AIIMS letter that clears the Kurkure plastic rumour at http://bit.ly/KurkureAIIMS.

I read it on a blog somewhere, and it aptly applies here as well: Kurkure in Plastic (pack) but no Plastic in Kurkure!!

Pepsico India is taking a legal action against its producers and websites not ready to remove the published movie from their respective properties.

KURKURE is a trademark solely owned by PepsiCo India and so not anyone can just start associating the brand term with their own ventures. It is like, you have been owning a home for 20 years and spending your life there. And all of a sudden, one day someone enters your home and claims that it is his home. That’s not right! What do you think? Don’t we have a right to stand for something that is ours. And today, when PepsiCo is doing just the same that is fighting for its brand equity. I support them, hoping they win this battle against the unethical Kurkure movie producers. I support my favorite snack brand, Kurkure. Long live Kurkure!

I have got a news share to with you. The other day, I visited the Kurkure website and guess what I found there. The new Kurkure contest!

Kurkure always comes up with innovative contest ideas. You remember the last contest where the contestant had to send in an innovative recipe made with Kurkure. If then contestant won then he/she stood a chance to get their picture along with their family members printed on the Kurkure pack. Like the one below:

Now, talking about the latest Kurkure contest. In this contest, all you have to do is share your TEDHE FUN IDEAS to spend more time with your family and you can win a house worth Rs.1 crore. This is not all, you also stand a chance to win a trip to Disneyland (Hongkong) with your family and many othe daily prizes to be won. Sounds interesting na!

Once I finish writing this post, I would be submitting my TEDHE FUN IDEAS online.

Oh yes, regarding the participation details of the contest. All you have to do is visit the Kurkure website and submit your FUN IDEAS there or alternatively you can also call or SMS your TEDHE FUN IDEAS on 09212301234. Normal call/SMS charges applicable. Isn’t that cool!

Submit your TEDHE FUN IDEAS and you never know, you can be the winner of a house worth Rs 1 crore. The contest has started from 15th August, 2010 and closes on 30 November, 2010

I didn’t find the actual ad yet but the making of the Kurkure Funjabi Kadhai Masala Ad, sharing it here:

Courtesy: http://www.indiaeatingout.com/

The ad launch of the new Kurkure Funjabi Kadhai Masala was amazing. For the ones who haven’t seen the ad yet, just a brief review only for you.

The ad as usual has Juhi as the main character. She is a mom in this ad. The ad has been shot with the DDLJ (Dilwale Dulhaniya Le Jayenge) background, they have taken the scene where Raj comes to meet Simran in the farms of Punjab in India. But here instead of Simran, it is the mom who comes running to meet her son. The funny part out here is that she ends up hugging the scare-crow that you usually see in the Indian farms to keep off the crows from pecking the crops and thereby destroying it. She corrects herself soon and finally meets her grand-son.

The ad is funny but at the same time brings you back to your Indian roots that is how I get it.

If any of you have seen the new ad, do write your views on the same. Would love to hear’em? In the meantime, what I am going to do is find the official video for the ad and share it with you here.

Keep posting your views here, ciao!