Kurkure Facts

Kurkure Plastic Talks are Baseless Rumours

Archive for the ‘Kurkure Facts’ Category

A short film by Pepsi and Kurkure – Ghar Wali Diwali

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Written by pure007

October 21, 2014 at 10:03 am

Kurkure ab Aur Bhi Tasty, Aur Bhi Mazedaar

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Kurkure ab Aur Bhi Tasty, Aur Bhi Mazedaar. Bahu Remix ko bhaya, aapne khaya??

Rumours that Kurkure contains plastic are completely baseless & malicious.

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This kurkure plastic burning rumor has been going on for quite a while now but it is completely untrue.

The reason it burns like plastic because it contains carbohydrate in the form of corn starch and 30% oil, which causes Kurkure to burn.

For that matter try burning any kind of namkeens or gol gappas, the result would be the same. The information shared here is, therefore, totally baseless. AIIMS (All India Institute of Medical Science) has also issued a letter saying that they have not issued any such chain mails. For info, visit http://bit.ly/Kurkure-FAQ.

Now, pepsiCo will take strict legal action against unscrupulous elements spreading these rumours and has also issued a public notice in this regard. Please visit http://kurkure.co.in/CautionNotice.pd

Enjoy Kurkure and Do not Spread Rumors!

Written by pure007

January 22, 2014 at 9:53 am

Kurkure – Caution Notice Against Spreading Rumors

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Caution Notice issued against spreading rumors of kurkure contains plastic.

Please read and spread the notice.


PLEASE BE INFORMED that recently we have come across several instances where SMS, electronic mail and electronic mail messages have been generated / circulated with malicious and defamatory contents relating to the safety of Kurkure.

We wish to inform all consumers and customers that there is no truth in any of these messages that you may have received or might receive.

We wish to assure all our consumers and customers that Kurkure is:

•100% safe
•Made using high quality ingredients like rice, corn, besan, salt , vegetable oil & spices which are compliant with the applicable regulations in the country
•100% vegetarian

All information regarding the ingredients used in our kurkure is clearly set out in the labels of the products. All our products are manufactured in our state of the art manufacturing facilities which are certified by national and international institutions.

Please be informed that the communication and proliferation of any capricious, malicious and defamatory messages either by SMS, electronic mail and electronic mail messages or any other electronic form is a punishable offence under the Information Technology Act and Indian Penal code

The offender is also liable to be proceeded against for payment of damages for causing loss of reputation and demeaning or brand equity and consequent business loss

In case you receive any such malicious and defamatory message either through any SMS, electronic mail, electronic mail message or otherwise or you have any queries , concerns or clarifications in relation to our products, please call us at our Helpline no 1800224020 or email us at consumer.feedback@pepsico.com

Written by pure007

October 15, 2013 at 9:04 am

Kurkure Plastic Rumours – Baseless Lies Says AIIMS

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Hey Everybody,

I have a piece of information to share with all my readers on the blog. AIIMS (i.e. The ALL INDIA INSTITUTE of MEDICAL SCIENCES) has issued a letter that the Kurkure plastic lies or the ‘kurkure contains plastic’ rumour that has been making rounds online are nothing, but baseless rumours. A Doctor at AIIMS has clearly stated that he has not issued any note which states that, “Don’t eat Kurkure because it contains plastic. If you don’t believe burn Kurkure, and you can see plastic melting.”

I believe many of you must have received such spam forwarded chain mails and most of you must have believed it to be true as well. But, after a letter from AIIMS; you need not believe in such rumours. It means Kurkure is a completely safe snack for consumption.

You can check out the AIIMS letter that clears the Kurkure plastic rumour at http://bit.ly/KurkureAIIMS.

I read it on a blog somewhere, and it aptly applies here as well: Kurkure in Plastic (pack) but no Plastic in Kurkure!!

Written by pure007

March 24, 2011 at 11:27 pm

Video – Kurkure is Safe, Kurkure Does not Contain Plastic

with 2 comments

Hi Everybody,

I regret for not posting anything on the blog lately. But , I got some useful information for all of you. A video which is an excerpt from a News channel where Kurkure has come openly to say Kurkure is a totally safe snack for consumption and that Kurkure does not contain plastic.

Watch the video here:

I hope after watching this video, people would stop believing on the rumor about Kurkure containing plastic.

Do share your views about the video here.

Written by pure007

March 13, 2009 at 12:35 pm

Don’t Say You Don’t Eat Kurkure – Take the Quiz

with 4 comments

Are you a Kurkure lover? Do you enjoy munching Kurkure at the comfort of the sofa at your home? Does it tempt you to buy a packet of Kurkure, when you are in a grocery store? If you answered yes to any of these questions, then you should take the quiz here. If you have read my previous posts then it would be a slice of cake to answer the questions here.

The main aim of this quiz is to know how much do we actually know of the product that we consume almost on a regular basis. The inspiration of this quiz comes from the recent rumor claiming that Kurkure contains plastic. It is a different thing that the rumor contending that Kurkure contains plastic is totally baseless. But since we did not know much about the product, most of us believed in the rumor so much so that people actually bought Kurkure to burn Kurkure to see plastic melting.

I think I did a lot of blah-blah here. Lets start with the quiz now.
1. Kurkure contains edible ingredients including:
a. rice meal
b. corn meal
c. gram meal
d. all the above

2. The recent rumor that Kurkure contains plastic or there is plastic in Kurkure, is it
a. True
b. Gimmick
c. No idea

3. How safe is the process of extrusion used in the manufacture of Kurkure?
a. Safest process
b. Unsafe process
c. No idea

4. Kurkure is manufactured in automated plants in three locations in India. Which are the 3 locations?
a. Channo (Punjab)
b. Kolkata
c. Pune
d. Mumbai

Come on people take the quiz and test your knowledge about Kurkure. After solving this quiz, I know none of you will go home and burn Kurkure to check if there is plastic melting.

Written by pure007

September 16, 2008 at 12:58 pm