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Kurkure ab Aur Bhi Tasty, Aur Bhi Mazedaar

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Kurkure ab Aur Bhi Tasty, Aur Bhi Mazedaar. Bahu Remix ko bhaya, aapne khaya??

Kurkure Launches Three new Flavours made using Moong, Urad & Chana Dal

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Hey Everybody,

Got some interesting piece of information to share with all you Kurkure lovers. If you love the different Kurkure flavours (or variants) that are currently available in the market, then read it through for what’s coming.

Kurkure, India’s popular and fun loving family Namkeen brand from PepsiCo India has always taken pride in the fact that it’s made from trusted ingredients found in Indian kitchens.

And now in a first, Kurkure has launched 3 new products under the “Ingredients of India” range made with a special ingredient found in every home, Dal ! Of course, Kurkure has given its signature twist to all 3 products. Using a combination of popular dals & locally relevant flavours from various regions of India, Kurkure has come out with 3 exciting variants – Mumbai Chatpata Usal, Bengali Jhaal & South Spice Mix.

Kurkure Ingredients of India

The three variants were launched today by popular bollywood star and Kurkure brand ambassador, Juhi Chawla. “Kurkure has always been a snack that I have enjoyed eating and being associated with since 2004 as it’s a fun snack brand par excellence that has delighted consumers by focusing on quality & keeping up with changing needs. These three new variants made with different dals are another example of relevant innovation people have come to expect from Kurkure” said Juhi Chawla.

On the occasion Nalin Sood, EVP Marketing – Foods, PepsiCo India, said “Kurkure always been at the forefront of innovation in the snacks category by bringing locally relevant, great tasting & quality products to Indian consumers. We are confident that consumers will enjoy these 3 products made using dals. It will be our endeavor to continue to come up with exciting innovations that continue to delight consumers.”

The three new ingredient based Kurkure will be available in retail outlets available across the country in packs of 23g for Rs 5 (inclusive of all taxes), 50 g for Rs 10(inclusive of all taxes), 120g for Rs. 20(inclusive of all taxes). The launch of the three new variants will be aggressively promoted through a 360 degree marketing campaign .

Do let me know, which of the 3 new flavours that you liked the most?

New Kurkure Funjabi Kadhai Masala

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Hey Everybody,
Afer a long time, I found something interesting on Kurkure to post on this blog. The new Kurkure flavor is out and that is the Kurkure Funjabi Kadhai Masala in Rajma flavor. Funjabi Kadhai Masala is made with Rajma and embellished with the aroma of cinnamon, clove, black cardamom and hint of tangy tomato. With the ingredients, it is easy to make out that this new Kurkure is from the kitchens of Punjab. Has anyobdy tasted it?

The ad launch of the new Kurkure Funjabi Kadhai Masala was amazing. For the ones who haven’t seen the ad yet, just a brief review only for you.

The ad as usual has Juhi as the main character. She is a mom in this ad. The ad has been shot with the DDLJ (Dilwale Dulhaniya Le Jayenge) background, they have taken the scene where Raj comes to meet Simran in the farms of Punjab in India. But here instead of Simran, it is the mom who comes running to meet her son. The funny part out here is that she ends up hugging the scare-crow that you usually see in the Indian farms to keep off the crows from pecking the crops and thereby destroying it. She corrects herself soon and finally meets her grand-son.

The ad is funny but at the same time brings you back to your Indian roots that is how I get it.

If any of you have seen the new ad, do write your views on the same. Would love to hear’em? In the meantime, what I am going to do is find the official video for the ad and share it with you here.

Keep posting your views here, ciao!

Written by pure007

February 23, 2010 at 2:32 pm

Kurkure Desi Beats – The Tea-time Health Snack

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Kurkure is a new age Namkeen snack. Kurkure is a healthy snack manufactured by the Pepsico India Holdings (P) Limited’s FritoLay division. The new Kurkure Desi Beats is out in the market and you must have known by now who is endorsing the new Kurkure Desi Beats.
For the ones, who still don’t know about it. Any guesses?

No. It is none other than the sexy Kareena Kapoor. She is endorsing Kurkure, the health snack and the advertisement in which she is starring for the same is very outrageous. The sexy dance moves is really to look forward to.

All the Kurkure snack products are manufactured using healthy edible ingredients that we use in our daily kitchen. These ingredients include Rice meal, Corn meal, Gram Meal, Edible oil, Seasonings, Salt, Spices and Condiments and Flavours.

Also, do check out the new Kurkure website at http://kurkure.co.in.

I visited the website and believe me it is really cool. The jokes, the recipes shared on the site are just awesome.

Before I end this post here, i wanted to ask all my readers whether they have tasted the all-new Kurkure Desi Beats. If yes, then do share your opinions on the same here.

Written by pure007

December 12, 2008 at 5:16 am