Kurkure Facts

Kurkure Plastic Talks are Baseless Rumours

Posts Tagged ‘kurkure healthy snack

Video Making of ‘Kurkure Rajma Ad’

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Hey Everybody,

I didn’t find the actual ad yet but the making of the Kurkure Funjabi Kadhai Masala Ad, sharing it here:

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Different Flavors – Kurkure, the Healthy Evening Snack

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The other day, I had been to a bakery as it was a Sunday to buy some bread. And I was amazed the way, the bakery-wala had displayed products at the entrance of the shop.

At the entrance, he had hanged all kinds namkeen snack right Lays to Kurkure. What caught my instant attention was the Kurkure displays. There were so many mouth-watering varieties that believe me I couldn’t help buying 2-3 packets.

Let me list down the different flavors for now:
1. Kurkure Masala Munch

2. Kurkure Naughty Tomatoes

3. Kurkure Chilli Chatka

4. Kurkure Green Chutney Rajasthani Style

5. Kurkure Hyderabadi Hungama

6. Kurkure Desi Beats Dildaar Masala (Latest Flavor)

7. Kurkure Desi Beats Deewana Tamatar

I am sure most of you after reading these chatpata names have their mouth-watering already.:)

I shall discuss about each of these flavors later individually. Till then, enjoy eating your namkeen and crunchy snack, Kurkure.

Written by pure007

February 17, 2009 at 12:57 pm

Kurkure Desi Beats – The Tea-time Health Snack

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Kurkure is a new age Namkeen snack. Kurkure is a healthy snack manufactured by the Pepsico India Holdings (P) Limited’s FritoLay division. The new Kurkure Desi Beats is out in the market and you must have known by now who is endorsing the new Kurkure Desi Beats.
For the ones, who still don’t know about it. Any guesses?

No. It is none other than the sexy Kareena Kapoor. She is endorsing Kurkure, the health snack and the advertisement in which she is starring for the same is very outrageous. The sexy dance moves is really to look forward to.

All the Kurkure snack products are manufactured using healthy edible ingredients that we use in our daily kitchen. These ingredients include Rice meal, Corn meal, Gram Meal, Edible oil, Seasonings, Salt, Spices and Condiments and Flavours.

Also, do check out the new Kurkure website at http://kurkure.co.in.

I visited the website and believe me it is really cool. The jokes, the recipes shared on the site are just awesome.

Before I end this post here, i wanted to ask all my readers whether they have tasted the all-new Kurkure Desi Beats. If yes, then do share your opinions on the same here.

Written by pure007

December 12, 2008 at 5:16 am

Kurkure Does Not Contain Plastics – Kurkure Facts FAQs

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Q) What parameters/protocols is followed for the safe manufacturing of Kurkure?


A) A very stringent process and a strict quality control is observed while manufacturing each and every pack of Kurkure. Each and every raw material that is received in the Kurkure factory like Rice Meal, Corn Meal and Gram meal is thoroughly checked for all quality parameters. Incase of any ingredient that does not meet its stringent internal quality parameters or those prescribed in the regulations, are rejected.

Q) What are the ingredients used in Kurkure?


A) Kurkure is made of Rice meal, Corn meal, Gram Meal, Edible oil, Seasonings, Salt, Spices and Condiments and Flavours. All these ingredients are such that they are used daily in all households today for preparation of various edible items.

Q) Is Kurkure a safe snacking option?


A) Kurkure is not only the safest product but is also a healthier snack. Kurkure is not harmful to health. The product is cooked in high quality edible vegetable oil.

Q) Is the recent allegations regarding Kurkure containing plastics true?


A) These discussions which say “Kurkure contains plastic” are completely baseless and false and there is no merit in any of the contentions you have seen in the “chain mail”. Kurkure is a new age Namkeen and contains Rice meal, Corn meal, Gram Meal, Edible oil, Seasonings, Salt, Spices and Condiments and Flavours (some or all in variants of Kurkure). All the raw materials used in Kurkure comply with the Prevention of Food Adulteration Act and Rules that govern the manufacture, distribution and sale of Kurkure. All ingredients are such that are used daily in all households today for preparation of various edible items. ]

Q) Is it true that Kurkure burns due to the high percentage of corn starch in it?


A) No, there is no truth in the statement that if you burn Kurkure then Kurkure burns due to the high percentage of corn starch in it. The process of making Kurkure involves blending of the raw materials to deliver homogenous mix, addition of water for further processing, extrusion of the mix, frying to develop taste and texture and then application of consumer loveable flavour. The product is then packed into the best packaging laminate to ensure delivery of acceptable quality Kurkure to consumers. The extrusion process used in the manufacture of Kurkure is also one of the safest processes which are now being used for making baby foods.

Written by pure007

September 8, 2008 at 6:25 am