Kurkure Facts

Kurkure Plastic Talks are Baseless Rumours

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Kurkure ab Aur Bhi Tasty, Aur Bhi Mazedaar

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Kurkure ab Aur Bhi Tasty, Aur Bhi Mazedaar. Bahu Remix ko bhaya, aapne khaya??

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Rumours that Kurkure contains plastic are completely baseless & malicious.

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This kurkure plastic burning rumor has been going on for quite a while now but it is completely untrue.

The reason it burns like plastic because it contains carbohydrate in the form of corn starch and 30% oil, which causes Kurkure to burn.

For that matter try burning any kind of namkeens or gol gappas, the result would be the same. The information shared here is, therefore, totally baseless. AIIMS (All India Institute of Medical Science) has also issued a letter saying that they have not issued any such chain mails. For info, visit http://bit.ly/Kurkure-FAQ.

Now, pepsiCo will take strict legal action against unscrupulous elements spreading these rumours and has also issued a public notice in this regard. Please visit http://kurkure.co.in/CautionNotice.pd

Enjoy Kurkure and Do not Spread Rumors!

Written by pure007

January 22, 2014 at 9:53 am

Kurkure – Caution Notice Against Spreading Rumors

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Caution Notice issued against spreading rumors of kurkure contains plastic.

Please read and spread the notice.

CAUTION NOTICE – AGAINST SPREADING RUMORS

PLEASE BE INFORMED that recently we have come across several instances where SMS, electronic mail and electronic mail messages have been generated / circulated with malicious and defamatory contents relating to the safety of Kurkure.

We wish to inform all consumers and customers that there is no truth in any of these messages that you may have received or might receive.

We wish to assure all our consumers and customers that Kurkure is:

•100% safe
•Made using high quality ingredients like rice, corn, besan, salt , vegetable oil & spices which are compliant with the applicable regulations in the country
•100% vegetarian

All information regarding the ingredients used in our kurkure is clearly set out in the labels of the products. All our products are manufactured in our state of the art manufacturing facilities which are certified by national and international institutions.

Please be informed that the communication and proliferation of any capricious, malicious and defamatory messages either by SMS, electronic mail and electronic mail messages or any other electronic form is a punishable offence under the Information Technology Act and Indian Penal code

The offender is also liable to be proceeded against for payment of damages for causing loss of reputation and demeaning or brand equity and consequent business loss

In case you receive any such malicious and defamatory message either through any SMS, electronic mail, electronic mail message or otherwise or you have any queries , concerns or clarifications in relation to our products, please call us at our Helpline no 1800224020 or email us at consumer.feedback@pepsico.com

Written by pure007

October 15, 2013 at 9:04 am

The New Kurkure Family and the Kurkure Plastic Rumour

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Kurkure is one of the most famous snack brands in India. People of all ages enjoy this snack as a combo (right from chai to fried rice) or as a snack itself. Brand Kurkure has always been known for its sumptuous flavours and innovative ads. The credit of which goes to the Kurkure brand team. However, Kurkure did have a dark phase where there were rumours about Kurkure containing plastic. Rumours are always rumours and they are never true. Like it is with Kurkure, the Kurkure plastic talks are just baseless. People spreading Kurkure plastic rumours do not understand that Kurkure is a fried extruded product which contains a high amount of oil. Any product which has that level of Oil or fat will burn e.g. Namkeens, Fried Papad, Matri, Khakra etc will also burn as such products have very low water in them which is as low as 2% or even less. These are all dry products with oil which makes it good for burning.

That’s all about the Kurkure plastic talk, let’s just talk about the Kurkure snack now which is available in a variety of regional as well as contemporary flavours that are loved by both young and the old. My sister and granny both just love this snack. The former enjoys it with her lunch while the latter enjoys it with tea. All in all, we just love this snack in our family.

Juhi Chawla had been the brand ambassador for Kurkure since many years now. We loved her style, her quirkiness, her attitude in all the Kurkure ads. But she has now given way to the new Kurkure family. Sadly, she is not a part of this family now, so no more Juhi in Kurkure ads. The new Kurkure family is a family of 6 members who will represent their love for the product.

Following are the names of the new Kurkure family members and their real names:
1. Social Butterfly – Played by Farida Jalal
2. Chupa Rustam – Played by Boman Irani
3. Perfect Bhabhi – Played by South Actress Ramya Krishnan
4. Bollywood Banker – Played by Kunal Kapoor
5. Bahu Remix – Played by Parineeti Chopra
6. Bhukkad – Played by Shivansh

The names of the new Kurkure family members are really interesting and so are their intro ads. I wanted to share this post with my readers from a while now but just couldn’t spare myself some time for the blog.

Following are the intro ads for the new family members, which one did you like the most:

Are You a Kurkure Fan?

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You would agree with me that today our lives have become so busy that at times it becomes difficult to catch up even with our next door friends. Weekends are the only days when we are able to catch up with friends and wind up ourselves from the hectic work schedule. However, Internet is the only medium where we are available 365 days a week and at times 24/7! So, wierd ain’t it? Technology has taken such a pivotal role in our lives that we just can’t do without it.

Our days begin with the mobile alarm waking us up in the morning, so on and so forth. We have virtually become slaves of technology. All said and done, technology does have a positive side. It helps us to keep ourselves updated as to what is happening in the world, catch up with our friends online everyday, etc. Not only that, it is now easier to keep a track of our favorite brands with the help of Facebook, Twitter, Youtube, etc.

If you a Kurkure fan, then here is your chance to keep yourself updated with the latest Kurkure ads, Kurkure flavours in the market, etc. You name it and you get it!

For the latest updates on your favourite Kurkure snack, visit the following links:
1. Kurkure on Twitter – For the latest updates on Kurkure, etc.

2. Kurkure on Facebook – For the upcoming Kurkure contests, etc

3. Kurkure on Youtube – For the latest Kurkure ads, contest videos, etc.

Stay connected and be updated!

Written by pure007

April 21, 2011 at 6:17 pm

Kurkure Movie Receives Legal Notice from PepsiCo India

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PepsiCo India has issued a legal notice to the producers of an “Adult entertainment film” for bearing the title KURKURE. The word KURKURE has no obvious meaning in the Telugu language and the same appears to be deliberately used by the producers of the movie. The producers of this local telugu movie not only lack the ethics sense but have also tried destroying the brand equity of one of the most popular snacks brand in the Indian market.

Pepsico India is taking a legal action against its producers and websites not ready to remove the published movie from their respective properties.

KURKURE is a trademark solely owned by PepsiCo India and so not anyone can just start associating the brand term with their own ventures. It is like, you have been owning a home for 20 years and spending your life there. And all of a sudden, one day someone enters your home and claims that it is his home. That’s not right! What do you think? Don’t we have a right to stand for something that is ours. And today, when PepsiCo is doing just the same that is fighting for its brand equity. I support them, hoping they win this battle against the unethical Kurkure movie producers. I support my favorite snack brand, Kurkure. Long live Kurkure!

Written by pure007

November 22, 2010 at 8:36 pm