The New Kurkure Family and the Kurkure Plastic Rumour

Kurkure is one of the most famous snack brands in India. People of all ages enjoy this snack as a combo (right from chai to fried rice) or as a snack itself. Brand Kurkure has always been known for its sumptuous flavours and innovative ads. The credit of which goes to the Kurkure brand team. However, Kurkure did have a dark phase where there were rumours about Kurkure containing plastic. Rumours are always rumours and they are never true. Like it is with Kurkure, the Kurkure plastic talks are just baseless. People spreading Kurkure plastic rumours do not understand that Kurkure is a fried extruded product which contains a high amount of oil. Any product which has that level of Oil or fat will burn e.g. Namkeens, Fried Papad, Matri, Khakra etc will also burn as such products have very low water in them which is as low as 2% or even less. These are all dry products with oil which makes it good for burning.

That’s all about the Kurkure plastic talk, let’s just talk about the Kurkure snack now which is available in a variety of regional as well as contemporary flavours that are loved by both young and the old. My sister and granny both just love this snack. The former enjoys it with her lunch while the latter enjoys it with tea. All in all, we just love this snack in our family.

Juhi Chawla had been the brand ambassador for Kurkure since many years now. We loved her style, her quirkiness, her attitude in all the Kurkure ads. But she has now given way to the new Kurkure family. Sadly, she is not a part of this family now, so no more Juhi in Kurkure ads. The new Kurkure family is a family of 6 members who will represent their love for the product.

Following are the names of the new Kurkure family members and their real names:
1. Social Butterfly – Played by Farida Jalal
2. Chupa Rustam – Played by Boman Irani
3. Perfect Bhabhi – Played by South Actress Ramya Krishnan
4. Bollywood Banker – Played by Kunal Kapoor
5. Bahu Remix – Played by Parineeti Chopra
6. Bhukkad – Played by Shivansh

The names of the new Kurkure family members are really interesting and so are their intro ads. I wanted to share this post with my readers from a while now but just couldn’t spare myself some time for the blog.

Following are the intro ads for the new family members, which one did you like the most:

Tasty Kurkure Masala Curry

Hey Everybody,

Found a new recipe on Kurkure. It is by Arka. Sharing it with you all here:
Ingredients:
1-2 tbsp Oil
1/2 tbsp Cumin Seeds
1/4 tbsp Turmeric Powder
1 Small Cooked Capsicum Cut in Slices
1/2 Cup Boiled Chana
1/4 tbsp Chat Masala
1 Small Tomatoe Chopped
2 tbsp Coriander Leaves Chopped
Salt for taste
1 Packet Kurkure
1 Small Onion Chopped
1/2 tbsp Spice Powder

Procedure:
1. Heat pan, pour oil
2. Add cumin seeds
3. When cumin seeds change color add turmeric
4. Add capsicum and boiled chana. Heat for 2 mins
5. Add chopped tomatoes, fry for a minutes
6. Then add chat masala, chopped corainder, salt and add kurkure. Fry for a minute.
7. Finally add onions and spice powder and fry for a minutes.
Recipe Courtesy: arkaya.blogspot.com

Spicy Kurkure Masala Curry is ready. Serve with chilled Water-melon Jiuce or any other Fruit juice.

When Kurkure can be used to make such tasty dishes, then how can the Kurkure plastic rumour be true.